For the last few years, I’ve spent a lot of time thinking about technology and its ability to create economic opportunity for people around the world. To be clear, I’m no expert on any of this, but I’d like to someday help build a better future based on my experience in the private sector.

  • At Voysis, which was recently acquired by Apple, we thought about accessibility, data privacy, and multi-modal experiences with voice technology.
  • At Notarize, we reimagined the digital transaction economy, helping millions of people sign and notarize life’s most important documents.
  • And now, at LinkedIn, we build products…

Credit: Anita Elberse, Professor of Business Administration at Harvard Business School

At the drop of a hat, thousands of professors across the country were unexpectedly thrown into a mad dash to be Zoom-proficient. Some teachers worked to adapt their syllabi and instruction methods to meet the new needs of students in a new age of remote learning. Others didn’t, either not grasping the massive differences between in-person versus online instruction, or lacking resources from their institution to deftly make the switch. Many instructors perhaps underestimated the distracting urges of Tik Tok, Instagram, and texts, assuming that attention spans and accountability would transfer from in-person to online. …

Imagine a company that produced trumpets, pianos, and motorcycles. Does it seem likely that it would make all three well enough to be successful? What about world-class? This isn’t a mythical company, this is Yamaha; and they did these three things extremely well.

By the turn of the 21st century, Yamaha was the market leader in motorcycles, wind instruments, and pianos. …

I’ve played sports my whole life. That means that I’ll never forget the big games lost, or the matchups I thought we could’ve won if a bounce or two went our way.

Now that I’ve been in management roles for the last few years, I take those thoughts and envision how my coach felt; doing everything he could to train, motivate, and help us rally around a common goal — together.

No matter the outcome, the coach does everything they can to set their team up for success. It becomes less about how many poI ints you score, and more…

In 2014, less than 14% of U.S. households owned stocks. As a matter of fact, CNN infamously cited that more people owned cats than had positions in public markets. Thanks to E-Trade, Fidelity, and other hard-to-access stock trading portals, Americans were reluctant to take part. And to top it off, a report by Pew Research showed that the stock market increased the economic gap between income levels, citing a system built for the affluent.

In the fall of 2014, a small startup called Robinhood publicly entered the market, raising $13 million to “democratize the stock market” with its zero-fee trading…

The goal was to make my new book, 2046, an Amazon best seller just based on pre-orders, and here’s how it’s been going so far.

Some backstory

If you’ve followed me, or read any of my Medium posts, you know that up until recently I had an agent for the book projects I’ve been working on. We decided to go our separate ways, and I thought to myself, as a marketer, why couldn’t I market my own book? …

The origins of marketing go back to the first thing ever sold. You needed to tell people about the thing you were selling, whether that was by foot, carrier pigeon or those annoying flyers for the gym down the street tucked under your car’s windshield wiper.

Marketing has been, and will always be about storytelling to build trust.

But marketing has evolved and become more complicated with new technology and even more sophisticated buyers. And because of this, acquiring and converting potential users/buyers/insert-persona-here is all everyone is seemingly talking about.

How do we get more page views, more site visits?

As a signed writer, I wanted to use this post to explain what that lifestyle is like while having a full-time job. I also wanted to shed some light on the publishing world and what I’ve learned so far.

Quick recap → I’m an author signed by Sarah Younger over at the Nancy Yost Literary Agency in NYC. I also lead marketing at Robin, a startup in Boston that makes managing the people, spaces and things in an office super easy.

Working at a startup is very time consuming, and adding a book to the mix and I’m looking at…

I remember the first time I heard the word marketing in the context of a job. Surprisingly enough, it was in an office at UMass Lowell’s career services center. My advisor and I were chatting about some potential internship opportunities that I could pursue during my last year at school when she asked, “well have you thought about marketing?”

I hadn’t.

At UMass Lowell, liberal arts majors and those in STEM and business concentrations were separated, quite literally, by a river. …

It only seemed right that I saved my first post on Medium for my biggest personal and professional announcement yet.

One of my favorite quotes is by Gary Vaynerchuk, the serial entrepreneur and New York Times best-selling author:

The chef that grew up with the grandma who cooks tends to always beat the chef that went to the culinary institute. It’s in the blood.

Now, for those of you reading this who don’t know a) who I am or b) the importance of this quote, I’ll keep it brief.

My name is Ryan MacInnis, and up until yesterday, I was…

Ryan MacInnis

Product Marketing at LinkedIn. Ex Twitter, Notarize, Voysis (acquired by Apple), Boston Globe. Alum: HKS, NYU, UMass Lowell. Runs on ☕️ and Celtics 🏀

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